Marketing Strategies

Kill Ten Rats had a very interesting post up commenting on th NCSoft Conference Call that you can pop over to read. He was discussing the fact that there wasn’t much advertising done for Aion, except for buzz and viral marketing. Kill Ten Rats was quite surprised that this strategy worked and that the Beta is very popular.
I must say I don’t share his amazement at this success.
It gives Aion an underground indie kind of appeal that a regular campaign would have completely missed out on…